Members stall
People are told to move more, lose weight, manage risk, or change habits, then leave without a trusted person to help them execute.
Strategic Collaboration
Create the preventative health activation layer.
MyTrainerConnect connects Divvy Health members to vetted trainers, AI-assisted matching, human accountability, programs, nutrition support, and measurable engagement.
MyTrainerConnect x Divvy Health (divvyhealth.io) · Executive strategy deck · May 2026
Room Objective
Convert Divvy Health demand into trainer-led outcomes.
Agree on the member entry point, pilot scope, transaction model, and trust guardrails for the first launch.
Problem
The handoff from health intent to real behavior change is broken.
Trainers are scattered
Great trainers live across social media, spreadsheets, gyms, and referrals. Trust, availability, specialization, and pricing are hard to compare.
Partners need activation
Healthcare and benefits platforms can create intent, but they need durable engagement after the recommendation.
Why Now
Preventative health needs a human performance layer.
Healthcare systems are reactive. MyTrainerConnect creates a preventative human performance layer that turns health intent into supported behavior.
Rising cost pressure makes prevention more urgentDemand
AI can personalize onboarding without replacing humansTiming
Employers and benefits platforms need engagement retentionChannel
Members need confidence, support, and follow-throughBehavior
Human Layer
Trainers convert intent into repeatable behavior.
MyTrainerConnect is not replacing healthcare. It extends preventative support by connecting people to trusted human accountability outside the appointment.
Guidance
Accountability
Confidence
Follow-through
Stakeholder System
The partnership must create value for four stakeholders.
01
Member
Needs trusted trainer fit, accountability, and a plan they can follow.
02
Trainer
Needs qualified demand, program infrastructure, and durable client relationships.
03
Employer
Needs measurable wellness engagement, not another unused benefit.
04
Health Partner
Needs safe routing from health intent to action without clinical workflow risk.
Product Experience
From health intent to trainer accountability in one flow.
Divvy Health entry
Member logs in and sees Activate Your Trainer Support inside the Divvy Health experience.
Quick onboarding
Conversational intake captures goals, budget, schedule, location, limitations, and support preference.
AI-assisted match
MTC returns trainer and program recommendations that are explainable, comparable, and actionable.
Recurring support
Member starts a plan, subscribes or books, checks in, and creates measurable engagement.
Integration Model
Start tile-in. Grow toward API integration.
We are not a healthcare provider. We are a behavioral activation and trainer connection layer.
Launch Path
What It Proves
Next Integration
Divvy Health tile routes members into MTC onboarding.
Click-through, activation, subscription, and trainer fit.
OAuth or SSO, event sync, and partner reporting.
MTC owns checkout, support, trainer fulfillment, and engagement loop.
Whether the experience creates repeat behavior.
Eligibility logic, benefit credits, dashboards, and co-branded surfaces.
Funnel + Matching
AI-assisted onboarding into human accountability.
Conversational intake
Goals, location, budget, schedule, fitness level, injuries, nutrition focus, and preferred support style.
Compatibility score
Better trainer-client fit based on specialization, availability, accountability preference, virtual/local needs, and personality alignment.
Recommended paths
Members see trainers, programs, and plan options with clear rationale instead of a generic marketplace wall.
Support escalation
AI answers FAQs, routes confusion, and escalates to human support when confidence drops.
Trust Infrastructure
Trust starts before the first recommendation.
01
Certification upload
Trainers submit credentials, specialties, location, delivery model, and insurance or business documentation where required.
02
Verification workflow
Human review validates documents, claims, specialties, and profile quality before marketplace placement.
03
AI document checks
AI assists with document completeness, expiration flags, duplicate detection, and mismatch review.
04
Trust badges
Members see verified status, specialties, delivery model, and marketplace quality signals before choosing.
Pilot Rollout
Prove activation in 4 to 8 weeks.
Weeks 1-2
Internal pilot
Validate member routing, support language, onboarding states, trainer recommendations, and tracking.
Weeks 3-4
Onboarding test
Run 100 to 500 members through logged-out funnel, Max AI onboarding, and instant match experience.
Weeks 5-8
Open enrollment cohort
Test co-branded traffic, activation credits, trainer supply, subscription conversion, and retention signals.
Gate
Scale or iterate
Decide expansion based on activation, paid conversion, support volume, trainer quality, and engagement depth.
Economics
Model recurring revenue before one-off upside.
This is an illustrative pilot model, not final pricing. The first 4 to 8 weeks should validate consumer price, trainer payout, Divvy channel economics, support cost, and retained monthly revenue.
Member plan
$99-$149/mo
Monthly or annual subscription for trainer matching, accountability, programs, and support.
Fulfillment
60-70% trainer
Protect supply quality first. Trainer or program creator keeps the majority of delivered value.
Platform
20-30% MTC
Funds matching, onboarding, AI support, payments, reporting, retention, and marketplace operations.
Partner channel
5-15% Divvy
Paid on attributed retained members as referral share, activation credit, or co-marketing offset.
Compliance + Trust
Keep the first launch outside clinical workflow.
Launch with consented routing, marketplace activity, and aggregate reporting. Move into deeper health-data exchange only after partner security, legal, and compliance review.
Release 1 Boundary
No PHI dependency
Use referral attribution, member consent, activation events, and aggregate engagement metrics.
Fitness Scope
Trainer guidance, not medical advice
Program language stays in fitness, habit, nutrition support, accountability, and escalation guidelines.
Security Path
Role-based access + audit trail
Document consent, permissions, logs, data retention, and partner reporting before enterprise rollout.
Readiness Gate
BAA/SOC 2 roadmap when data depth requires it
Treat HIPAA readiness, GDPR workflows, and SOC 2 as staged requirements, not launch claims.
Scale Potential
The platform can expand from fitness into human performance.
Corporate wellness
Employer-sponsored credits, engagement dashboards, and measurable participation.
Nutrition support
Meal plans, habit loops, grocery guidance, and trainer-supported adherence.
Recovery + senior fitness
Guided movement support for mobility, longevity, strength, and injury-aware programming.
Mental performance
Accountability, confidence, routines, and guided support around sustained behavior change.
Vision
Preventative human performance support becomes a foundational healthcare layer.
The first pilot should prove one thing: people can move from health intent to trusted human accountability fast enough to change behavior, retain engagement, and create measurable outcomes.
Divvy Health activation
MTC marketplace layer
Verified trainers
Measurable prevention